NSA Chief Hacker Reveals How He Can Be Kept Away – Part 2

February 3, 2016

There are so many good reasons to communicate with site visitors. 

Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.

Blogging is an easy way to engage with site visitors.

Writing a blog post is easy once you get the hang of it.

Posts don’t need to be long or complicated.

Just write about what you know, and do your best to write well.

Show customers your personality When you write a blog post, you can really let your personality shine through.

This can be a great tool for showing your distinct personality.

Blogging is a terrific form of communication.

Blogs are a great communication tool.

They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.

It’s a great way to support and boost SEO Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.

Drive traffic to your site Every time you add a new post, people who have subscribed to it will have a reason to come back to your site.

If the post is a good read, they’ll share it with others, bringing even more traffic!

Blogging is free Maintaining a blog on your site is absolutely free.

You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.

A natural way to build your brand A blog is a wonderful way to build your brand’s distinct voice.

Write about issues that are related to your industry and your customers.

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February 3, 2016
Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.
February 3, 2016
A recent article in Forbes Magazine reports that big banks including Bank of America and J.P. Morgan Chase are pulling out all the stops when it comes to their cybersecurity budgets. According to the article, B of A CEO Brian Moynihan has declared that cybersecurity is the only area of his company that has no budget constraints whatsoever. Another financial giant, J. P, Morgan reportedly doubled its budget in 2015 from $250 million to $500 million. The increased investment in cybersecurity should come as no surprise. As Infosecurity Magazine reported last year, the financial services industry is 300 times more likely to be the target of a data breach than any other sector. In another study, insurance company Lloyds of London found that cyber-attacks can cost organizations as much as $400 billion a year. Putting more focus and dollars into data security is a wise move. However, increasing security posture depends as much on what you invest in, as it does on how much you spend. Like all industries, financial services is facing an increasing number of threat vectors and security challenges, including dependence on cloud-enabled services, an explosion of mobile devices in the workplace, and BYOD, to name a few. These vulnerabilities are being exploited by increasingly sophisticated and connected criminal hacker syndicates and nation-state attacks bent on thwarting whatever security solutions are put in their way. One only has to survey the high profile data breaches in 2015 to realize that throwing more money at blocking threats from gaining entry won’t necessarily solve the problem.  The answer is not to abandon critical preventive measures such as AV/heuristic indexes, sandboxing and IPS. These are important technologies that have a place in a sound cybersecurity strategy. But organizations need to consider adding technology that can protect the network after the evasive malware bypasses security, but before they have to call in the disaster recovery team to assess their losses. One way to accomplish this is to add traffic anomaly detection. This is technology that continuously monitors all outbound network traffic to detect anomalous behavior and contain suspicious data transfers before an active infection is discovered. Such technology can augment preventive measures like sandboxing, but it requires that banks and other organizations first accept that no security tools exists that can stop 100% of malware. Even with unlimited budgets, stronger cybersecurity readiness can’t begin without that acceptance.